B2B Growth Marketeer

Remote / Hybrid (Amsterdam) · Full-time

About the company

We are a fast-growing sustainability start-up that connects organisations with carefully vetted, highly specialised sustainability freelancers. Our clients include Indeed, Le Creuset Group, Rituals and many others across Europe, the United States and beyond.

Over the past years, we’ve built strong momentum through content, webinars, personal branding and SEO. This has resulted in consistent inbound demand and a clear market position.

We are now entering an exciting new phase - a focused growth sprint, supported by:

• New branding and marketing materials launching mid-January 2026

• Growing inbound demand

• An available marketing budget to scale what already works

This is a great moment to join and take ownership of growth.

The role

As B2B Growth Marketeer, you own our marketing efforts end-to-end. You work closely with the founder and sales team to turn visibility into qualified leads and qualified leads into commercial impact.

This is a hands-on role with real ownership. You’re not here to “support marketing”; you’re here to drive growth.

Your responsibilities

Paid marketing

• Running and optimising LinkedIn Ads and Google Ads

• Testing messaging, creatives and audiences

• Using data to continuously improve performance and double down on what works

Tracking

• Setting up and maintaining clear tracking for lead sources and intent signals

• Understanding where high-quality leads come from (and scaling/doubling down) those channels

• Making marketing performance transparent and actionable for sales

Email marketing

• Owning all email communications via Hubspot, including:

• Monthly newsletter

• Expert insights from freelancers

• Client updates and announcements

• Building relevant, well-timed email flows that add value and drive engagement

Webinars

• Owning the monthly webinar programme (currently 200-300 sign-ups per session)

• Managing technical setup in HubSpot

• Optimising user experience before, during and after webinars

• Improving follow-up and conversion after each session

Content and SEO

• Publishing expert articles written by freelancers

• Coordinating with our SEO software partner to optimise and scale content

From lead to sales

• Building clear lead “cases” for sales based on behaviour, signals and engagement

• Working closely with sales to learn from market insights and client challenges

Channels, events & visibility

• Mapping where our ICP spends time (platforms, events, communities)

• Supporting yearly event selection for the founder

• Helping scale the founder’s personal brand as a key growth channel

PR and external visibility

• Supporting PR efforts such as podcasts, interviews and media features

• Building on existing visibility in business and industry media (e.g. Forbes, where we are already featured)

Who we’re looking for

We’re looking for a B2B Growth Marketeer who already understands the fundamentals and is ready to take ownership in a scaling environment.

• 3+ years of experience in B2B marketing or growth

• Experience with lead generation, funnels and conversion optimisation

• Comfortable running paid channels (LinkedIn & Google)

• Hands-on, proactive and ownership-driven

• Enjoys both creative work and data-driven optimisation

• Worked with marketing budget spent

• Fluent in English and Dutch

• Comfortable working remote or hybrid

What you can expect

• Competitive salary

• 25 paid holidays + 1 “You Day” + 1 paid Volunteering Day

• 8% holiday allowance

• Possibility to participate in a Stock Appreciation Rights (SAR) plan after year 1

• Brand-new MacBook and all necessary work equipment

• Travel expenses covered

• Flexible remote / hybrid working setup

High ownership and direct collaboration with the founder

Why join now?

You’ll be joining at a moment where:

• The foundations are in place

• There is real traction to build on

• Marketing plays a direct role in commercial growth

If you’re looking for your next step as a hands-on B2B Growth Marketeer in a growing sustainability startup, this is your moment.

We look forward to receiving your application and getting to know you!